This case study details my end-to-end design process for an app that simplifies expense tracking and helps users achieve their financial goals with clarity.
Created a structured homepage with clear hierarchy, reducing confusion and driving higher engagement for Nirva Health.
Created gamification features at Nirva Health that boosted retention and doubled daily engagement through rewards, coins, and streak tracking.
Focused on optimizing checkout flows to boost conversions and decrease abandonment for Sierra Living Concepts, a brand of luxury furniture shoppers in U.S.
Cohesive redesign delivering higher engagement, trust, and sales from ad click to category page for premium shoppers.
